Peer Pressure     In Norway we don’t have school uniforms like you have here, but we have one of the most expensive uniforms in the world because you must have the latest… like this one! Have you seen this it’s a mobile phone pocket! If you don’t have that, you are out. And she fully agreed with me, and she said daddy, I see the difficulties that you are facing, that you feel you are losing social controls but dad I am the only one in my class who doesn’t have a mobile phone. I don’t know which pizza bars or coffee bars or cinemas they go into on Thursdays and Fridays - and then the final card. Do you want me to be socially excluded? No dad wants their kids to be socially excluded. And of course the commercial industry have found out how to deal with this.